If you work in the field of mining communication, you often help mine operators and stakeholders to communicate about mining-related projects. Mining communication experts do everything from creating press releases to overseeing social media campaigns to designing marketing campaigns and project sites.
Mining Communication is an indispensable part of the industry since it helps market new mining projects to potential investors and provides transparency for the public so that they can feel confident sharing their concerns with miners.
When a developer proposes to mine a new project, their communication methods are crucial to whether or not the project will be successful.
Most developers’ mistake is that they do not consult with communication experts before they begin the initial stages of their mining projects. The result is often disastrous for both the miners and the public:
Mining communication is often overseen by an external manager specializing in corporate communication or public relations. At other times it may be part of the marketing department.
A key aspect of mining communication is managing the perception of miners with the industry. Mining companies can use communication to set themselves apart from other companies and establish trust with the public.
Communication experts learn about mining projects and stakeholders. They find out what topics matter most to people and how they feel about them. That helps mining companies improve their communications efforts for any future project.
The key goals for mining communication professionals are to:
Mining companies do not often use the word “communication” when describing their projects, but they often use plain language and easy-to-understand terms to discuss their projects.
Another key aspect of mining communication is helping people understand what a project involves. For example, if it is an open-pit mine, it will involve digging deep below the surface.
The mining industry is rapidly growing, creating jobs and contributing to the U.S. economy. Mining companies and executives are responsible for engaging the public, conveying information, and maintaining communication with stakeholders. Mining communication experts can help mining companies create an effective communications strategy that gets them where they want to go.
This post was written by Justin Tidd, Director at Becker Mining Communications! For over 15 years, Becker Communications has been the industry’s leader in increasingly more sophisticated electrical mining communication systems. As they expanded into surface mining, railroads, and tunneling they added wireless communication systems, handheld radios, tagging and tracking systems, as well as gas monitoring.